Rise

Opening Remarks

Conference Chair
Ana Handshuh, Principal 
CAT5 Strategies 

Uniting Generations in Healthcare Leadership: Strategies for Seamless Collaboration

Join this enlightening and empowering experience, providing senior healthcare leaders with the knowledge and tools necessary to lead their organizations into a future where every generation feels valued, understood, and fully engaged in advancing healthcare excellence. 

You will gain: 

• Enhanced Leadership Skills  
• Improved Recruitment and Retention  
• Innovation and Problem-Solving  
• Personal and Professional Growth 

Berthine Crèvecoeur West, MA, EMBA, CDE® - CEO 
Westbridge Solutions  
Head of Business Strategy Development| Certified Diversity Executive® 

Updates on the DEIB Journey and Progression Towards Inclusive Leadership

• Are companies adapting and pivoting to foster inclusivity in today's dynamic environment? 
• Bridge the gap: discuss strategies to advance women into more leadership roles 
• Gain tools for empowering diversity, equity, and inclusion in leadership 

Navigating Strong Personalities: Strategies for Effective Collaboration

• Learn how to communicate with tact and develop trust, without alienating others 
• Discover techniques to build rapport and create a productive working environment with diverse personalities 
• Harness strengths: identify ways to leverage the power of strong personalities to achieve common goals and drive success 

Are You a Part of the Sandwich Generation?

• Walk away with strategies for managing the dual responsibilities of caring for children in school and aging parents, while pursuing a demanding career 
• Explore techniques to achieve harmony and integration across work, family, and caregiving responsibilities 
• Learn how to build a support network and implement self-care practices to thrive amidst the challenges of the sandwich generation lifestyle 

Moderator: 
Vandna Bhrany, Vice President, HEDIS Strategy & Analytics  
AmeriHealth Caritas   

Mikal L. Sutton, Managing Director, Medicaid  
Blue Cross Blue Shield Association   

Practical Strategies for Embracing Joyful Aging and Thriving Through Every Stage of Life

• Discover the secrets to embracing joyful aging in your 20s, 30s, and 40s 
• Empower your body and mind for a vibrant future 
• Unlock the keys to aging joyfully through cultivating resilience and embracing each stage of life with positivity and purpose 

Moderator:  
Laura Sheriff, RN, MSN, CPC, CRC, Vice President Operations, Risk Adjustment   
Southwestern Health Resources (SWHR)   

Leading a Person-Centered Care Experience

• Define equitable care and common challenges within healthcare settings 
• Learn about patient characteristics that may trigger a need for increased patient-centered care awareness 
• Increase you awareness of needs for specific patient populations and how to enhance the patient and staff experience through policy and procedure development 

Amanda Merski, MSW, LCSW, National Program Manager, Community Nursing Home Quality & Oversight, Office of Geriatrics and Extended Care z

US Department of Veteran Affairs  

What is Your Story? How Branding and Claiming Your Narrative Can Create Visibility

For decades, marketing and PR in the world of healthcare has been seen as taboo—and almost unheard of. But as we pivot from lunch and learns to more innovative and impactful storytelling tactics in the digital age, healthcare professionals (especially women!) need to stay relevant to cut through the noise of their competitors and elevate their voice. 
 
This panel will focus on: 

• The Art of Storytelling: how crafting your narrative is key 
• What it takes to build an image and brand presence 
• The Do’s + Don’t of PR and marketing 

Moderator: 
Dr. Shannon Decker, Principal   
VBC One  

Barrie Cohen, Owner and Founder 
BC Public Relations  

Lila Kanouse, Founder + Digital Strategist 
Let’s B Media 

Caitlin Kiss, Content Creator and Social Media Manager 
The Social Community